Everyone else is below average compared to you.
Everyone else’s diet plan is secondary to you.
Everyone else’s training plan and implementation is not nearly as good as yours.
Everyone else’s clients do not work nearly as hard as yours do.
If that was the case, the training world would be filled with a lot of Alpha males and Alpha clients, correct?
It isn’t. It is filled with braggadocio and fragile egos who can’t help but look beyond their scope of vision to criticize what others’ do. It is full of egomaniacs who think their way is going to transcend this business and land them in a pile of money and riches.
After close to 15 years as a trainer, I am waiting for that pile of money and riches.
What did that get me? Nothing. It may have landed me a few clients here and there, but did it make my name grow in a positive way? Not at all. What it did do, at that time, was gather feedback from other people like, “hey did you see this stupid article”, “check this idiot out? Look at his form”.
As if it was expected I would put them on blast because they didn’t want their name attached to it.
That is not a way to build a business and it surely isn’t a way to have your name propagated around the fitness world in a positive way.
I am sitting here and telling you with as much conviction as I can – you aren’t anything special. You are a trainer. There are many others who coach form well, there are many others who can calculate macros, there are many others who can weave a great program together to get results, and there are many others who can write well enough to motivate people via blog.
Now that we established that your superiority complex is nothing but an overinflated ego, pick yourself off the ground, dry your tears and get to work.
These 5 things you need to absolutely work on mastering, this isn’t to mention the business side of things but that is a separate issue.
Your clients aren’t going to care one bit about what you think about Trainer John online and his adherence to a particular method you think is stupid. They are going to care that your method works for them. The trick to this business is mastering what you know, master the simplicity of program design, master your niche to an extent that people refer friends and family to you. Master your niche that way when a client has a question about their plan, your confidence shows in your answer. Master your niche to the extreme that you don’t care one bit about what some other trainer is doing across town or online because you are that confident in what your service provides, they pose zero threat to your business.
All negative advertising projects is a massive insecurity complex. Even if that trainer you think sucks truly does suck, that just means your name becomes that much better.
Remember, your name is gold, invest in it, nurture it, build it, and watch it grow in value.
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