One thing I truly am puzzled by is the plethora of fitness business experts who no longer work in the field of training but instead create their revenue stream off of the backs of trainers who wish to learn their secrets.
These people are no longer trainers, they are businessmen. There is nothing wrong with that but this business is run by the trainers who train, not the businessmen who sell business ideas.
There is value in paying someone for business lessons, to a point, but when it comes to actual sales and generating revenue that is wholly dependent on your style, your target demographic, your services offered, and where you are located geographically.
In this series of blogs I will explain to you what worked for me, and what business services are worth paying for in my opinion.
The business of fitness is a multi-billion dollar industry, and it is growing year after year. There is plenty of clientele to go around, plenty of people who want to get in shape, and plenty of money for quality professionals to earn a fantastic living. Competition can be fierce depending what market you are in, but as with any enterprise, it is up to you to create your market demand.
One step at a time starting with setting market value.
We will assume you are certified and you are an independent trainer. Why independent over an employee of a gym? Simple. The gym sets your rate, the gym provides client leads, the gym training managers are responsible for sifting through client leads and dispensing them to trainers. It is just your job to close a sale (if your gym allows staff trainers to be directly involved in the initial sales process. Some gyms do not allow that).
Once you are independent, that solely falls upon you.
When you enter the market as an independent trainer, the first step before working on generating client leads is to set your price. After all, if you don’t have a price, how can you sell a service?
There are a few things to keep in mind about your pricing structure and a few explanations as to why:
In part two we will go into sales methods and how to keep them happy.
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