our coaches

The Kansas City Barbell Ownership Group and Coaches will lead you to your personal best

Jay started his training career in 1998 after a weekend in Atlantic City attending a AAAI/ISMA conference. 

Since then he has been a PT at Equinox in NYC, Personal Training Manager at Big Al’s Family Fitness in Amityville, NY, Director of Athletics at the now defunct Gorilla Pit in Mentor, Ohio, Director of Operations and Head Strength Coach at Brewhouse Barbell in OKC, and now co-owner of Kansas City Barbell.

He has worked with thousands of clients from the ages of 13 to 70, with an emphasis on strength training and performance training. He was an assistant rugby coach for Mentor High School in Ohio, Albright College in Reading, PA, and Liberty High School in Liberty, MO.

In 2011 he was a speaker at the Denison University Strength and Conditioning Conference where he presented a topic on training considerations for pitchers. In the same year he was a keynote speaker at the Putting it all Together seminar, with Dan John, where he spoke about Strongman training for everyday fitness.

He competed in Strongman from 1999 through 2010 never finishing below third in any contest. He played Superleague Rugby for Old Blue finishing his career in 2009. Upon “retirement” from those two sports he competed in Powerlifting in local unsanctioned meets and also on the stage for Relentless Detroit and Relentless Minnesota which benefited the HopeKids foundation and raised money for children with life threatening illnesses.

He has two published e-books, has written for the Vitamin Shoppe magazine Muscle and Performance as well as published articles in Ironman and Muscle and Fitness.

He is a Master's Physique competitor who recently finished 2nd in his class in the NPC Battle of Champions on Nov.  13, 2021.

jay ashman



PPSC Certified

ISSA Strength and Conditioning

NASM PES - Performance Enhancement Specialist

Precision Nutrition Level 1

American Red Cross First Aid/CPR/AED

BS Healthy Lifestyles and fitness science, ASU

Currently studying for Masters in psychology at APUS

Owner - Head Coach

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In 2006, Sean hired a personal trainer because he had gained over 60# since graduating from college in 1995. His trainer started him off on the basic barbell lifts and mixed in a lot of accessories using dumbbells and kettlebells. Knowing that Sean is an attorney, his trainer asked him to incorporate a business which became his trainer’s new gym. After that, Sean became a founding member of the gym and he evolved into a gym rat: working out nearly every day, reading as many articles on strength and conditioning that he could find, and then he went to his first certification in May 2008. Sean began programming workouts and coaching at the gym shortly thereafter. 

Over the past 11+ years Sean has continued to hone his craft as a coach with a passion for helping others reach and exceed their goals. Sean opened his own gym in 2012 (which he sold in December 2017), and as the Head Coach, he did all of the programming for group classes, 1-on-1 clients and online clients which consisted of: strength, conditioning, gymnastics skill work, and he designed focused groups on Olympic Weightlifting, Powerlifting and Kettlebells, among many other things. Sean is adept at tailoring programs that challenge people of all fitness levels - from couch potatoes, to elite athletes, and everyone in between. Sean particularly likes programming for individuals who want to get stronger and “look better naked” but he considers his specialty to be complex barbell lifts.

Sean is an accomplished Powerlifter in both the Raw and Equipped disciplines of lifting. He has competed in Powerlifting meets since 2009 and holds numerous State and American Records in the 74kg and 83kg weight classes. He is a 4x Champion in the IPF Regional Championships of the North American Powerlifting Federation (83kg and 74kg classes), and he was the 2017 USA Powerlifting National Champion in the Equipped 74kg Masters class.

Sean was the Virginia State Chair of USA Powerlifting from 2013 to 2018, and is currently the Missouri State Co-Chair. He was also the Chairman of the USA Powerlifting Discipline Committee from 2015 to 2018, and has been the North American Representative to the IPF Ethics and Discipline Committee since 2015. 

Sean Dunston


USA Weightlifting Sports Performance Coach

USA Powerlifting Club Coach

USA Powerlifting National Referee

Crossroads Adaptive Athlete

CrossFit Level 1, Gymnastics, Kettlebells and Kids

American Red Cross First Aid/CPR/AED




Owner - Head Coach

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After having kids young and playing sports in high school, Erica had gained a lot of weight and became unhealthy. She knew something had to change. So, in 2009 she started going to the gym and attending group fitness classes. That is where her fitness journey began. She went from taking classes to leading them. She started coaching Zumba, spinning, and boot camp but soon fell in love with strength training. This led her to CrossFit. After taking CrossFit classes for 1 Year. Erica decided to get her CrossFit Level 1 in 2012. Not long after, she opened her own gym CrossFit Warrior RX. She excelled as an athlete and as a coach by programming and coaching numerous clients and expanding her knowledge by attending as many seminars as possible.

 Erica is also an accomplished weightlifter who has qualified for national-level competitions. She has also competed in powerlifting, both raw and equipped; she has qualified for nationals and holds multiple state records. As well as competing, she has coached athletes in both types of competition.

Erica has worked with many youth sports teams to help them become better athletes. She has worked with clients at every level. Her oldest client was 72, and she could help them all.

Erica Folk


USAPL club coach- February 17, 2018

CrossFit Level 2- August 13, 2017

Olympic lifting seminar with Jenny and Norik Vardanian - April 30, 2017

Freestyle movement seminar with Carl Paoli - March 26, 2016

Outlaw Barbell seminar with Dave Fleming - January 30 and 31, 2016

CrossFit Mobility - October 2015

CrossFit Gymnastics - June 2015

CrossFit Weightlifting - July 13, 2014

CrossFit level 1 - October 15, 2012

Zumba- May 17, 2010

Owner - Coach

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Alex is may be newer to coaching, but he's no stranger to fitness. Alex has been involved with fitness in some capacity over the past 15 years, but it wasn’t until 6 years ago that he started to take it seriously.

After being a skinny kid his entire life who struggled to put on any mass, he began selling beer after college and gained nearly 70 pounds. Upon having a “rock bottom” moment, he vowed to transform himself through better fitness and nutrition.

During his transformation journey, which saw him drop all of the weight he gained, Alex took a keen interest in nutrition and did his best to learn as much as he could. With the general amount of misinformation on the internet, he decided it was time to take things to another level and learn from a respected source, Precision Nutrition. This became the true start of Alex’s coaching career.

After becoming a Level 1 Certified Coach through Precision Nutrition in February 2017, he helped clients sustainably lose fat through nutrition alone. Alex decided to step up his game in October 2018 and registered to become a personal trainer. He achieved that designation in March 2019.

Instead of working for a big box gym, Jay and Sean have allowed Alex to hone his fitness coaching skills and knowledge at Kansas City Barbell. He looks forward to learning and implementing the proven methods Jay and Sean have developed to help each member of the gym achieve their goals.

Alex Andujar



NASM CPT - Certified Personal Trainer

Precision Nutrition Level 1

American Red Cross First Aid/CPR/AED

BS, Johnson & Wales University, Providence, RI

General Manager - Coach

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Scott grew up playing sports and being active outdoors. Fifteen years ago, he started his fitness journey wanting to make a change because as time grew on, he started to feel out of shape and put on more weight than he wanted.

Three years ago, he hired Jay Ashman as his remote coach and saw tremendous progress with his training and nutrition. When his wife got transferred to KC from Chicago, Scott immediately joined Kansas City Barbell to continue his training. 

Scott was a rig worker who was away from home for weeks. He grew tired of not seeing his family as often as he'd like and wanted to make a change. 

Scott decided to be a personal trainer and earned his certification through NASM as a CPT and nutritionist.

Scott now works with us at KCBB to grow his career in the field, and he can spend more time with the people who matter the most to him; his wife, Katie, and son, Maximus.

Scott Metcalf


NASM Certified nutrition coach


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